MDLIVE Continues Expansion of Senior Leadership Team with Appointment of Mindy Heintskill as Chief Marketing Officer
Former Walgreens Group Vice President Joins Telehealth Company at Time of Growth Acceleration
Sunrise, Fla., May 01, 2019 (GLOBE NEWSWIRE) — MDLIVE Inc. today announced the appointment of Mindy Heintskill as Chief Marketing Officer. A sales and marketing executive with more than 20 years of management experience at both Fortune 500 and emerging growth businesses, she will lead MDLIVE’s marketing organization with a focus on metrics-based campaigns that drive consumer engagement and utilization directly and through payer, employer and health systems clients nationwide.
Heintskill has a proven track record launching new business opportunities, driving marketing strategy and personalization, and building high performing teams. Prior to joining MDLIVE, she was most recently a Group Vice President at Walgreens, where she was responsible for customer loyalty and personalized marketing.
“With over 32 million members and telehealth going mainstream, we have a better opportunity than ever to help our clients engage their consumers proactively and predictively in their health management and care,” said Rich Berner, Chief Executive Officer of MDLIVE. “Mindy brings the marketing leadership expertise that will help us to further increase consumer engagement and accelerate utilization as we focus on delivering the highest quality, cost-effective care to consumers on their terms.”
During her tenure at Walgreens, Heintskill was responsible for Balance Rewards, which became the largest loyalty program in the U.S. under her leadership. She managed the enterprise strategy for personalized marketing, where she oversaw customer and patient engagement through the development of customer segmentation, identification of customer journeys, and optimization of digital and traditional marketing channels. Heintskill also held leadership positions with the company’s digital product, UX/CX and digital marketing teams.
Heintskill added, “Given the tremendous growth in the telehealth space, I couldn’t think of a better time to join MDLIVE. I’m proud to be a part of a company that is committed to improving quality of life and healthcare experience, and I look forward to collaborating with colleagues and partners to increase engagement and utilization among our growing member base.”
MDLIVE was founded on the principle that healthcare should be simple, fast and uncomplicated. Since 2009, the company has remained steadfast in its mission to deliver high-quality, convenient and cost-efficient care to patients and organizations across the United States. Through MDLIVE’s comprehensive telehealth platform, millions of people are empowered with 24/7/365 access to the company’s network of board-certified internists, family practitioners, pediatricians, emergency room specialists, dermatologists, psychiatrists, and counselors. The company constantly looks to break scientific and industry barriers by pairing cutting-edge technologies, automation philosophies and evidence-based content with a vision to improve both efficiency and quality. At the same time, Sophie, MDLIVE’s personal health assistant, aims to improve the consumer experience via a multi-channel approach that can evolve quickly as new technologies become available. MDLIVE’s HIPAA- and PHI-compliant, cloud-based platform gives registered users access to virtual consultations through secure online video, phone or the MDLIVE app.
To learn more about how MDLIVE is using telehealth innovations to improve the delivery of healthcare, visit www.MDLIVE.com, download our mobile app or text “Sophie” to MLIVE (635483) to register.